Email Marketing - ResponseMail

In addition to the built in email client FuseMetrix has two email marketing tool, ResponseMail and Campaign Manager. ResponseMail can be used as a standalone product but is most effective as part of FuseMetrix CRM.

Instant Reporting

• For all sends, you will automatically be able to access reports for the following, generated in real time, even as the email send is taking place. 
• The total number of e-mails sent
• The time of the first e-mail sent, and the time of the last e-mail sent 
• The total number of times the e-mail was opened, and the number of unique people who have opened the e-mail 
• The total number of click throughs on the e-mail, and the number of unique people who clicked through 
• The number of 'bounced' e-mails 
• The number of people who have unsubscribed (where applicable)

In addition to this, fully-detailed reports can be provided giving:

• The time each person opened the e-mail (and how many times they opened it)
• The time each link was clicked on; by whom; and which link in the e-mail was clicked
• Full details of all bounced e-mails and unsubscribes

All this from less than 1p per email!

Email Campaign Manager

For ongoing email campaigns use our built in email campaign manager.  This function also known as 
Autoresponders allows you to set up a series of emails that will be sent to a subscriber at predefined
 timescales.  The best way to describe this is through an example, we have used one of our own below:
 

30 day Fusemetrix Free Trial Sign Up

Email 1 - Upon signing up for a free trial of FuseMetrix a welcome email is sent to the subscriber with their log on details

Email 2 - 5 days after sign up a reminder is sent to the subscriber if they have not logged on and run the set up wizard

Email 3 - 10 days after sign up a second reminder is sent to the subscriber if they have not logged on and run the set up wizard

Email 4 - 20 days after sign up a third reminder is sent to the subscriber if they have not logged on and run the set up wizard

Email 5 - 25 days after sign up a last reminder is sent to the subscriber if they have not logged on and run the set up wizard

At any time once the subscriber has logged on and run the set up wizard they are moved to a new campaign that sends them useful tips and hints and promotes the ability to purchase online.  Once the 30 day free trial has finished, assuming no purchase is made the subscriber is moved to an ongoing promotional campiagn taht sends monthly information, newsletters, etc.

At any time a subscriber can remove themsleves from the email cmpaigns