3 Ways to increase your online sales
The impact of lockdown on the whole of the leisure industry has left many businesses under pressure to fill the void left by the closure of their business. The closure of leisure attractions and family entertainment centres has left them feeling the pinch, with more efforts being ploughed into supporting their online sales.
Many businesses who embraced digital during the lockdown are now in a much better position to attract customers into their physical locations now that they have reopened.
The online sales generated throughout lockdown gave businesses an advantage when reopening, especially as 42% of UK consumers said they would now rather turn to ‘Click and Collect’ services (study by Kantar). This is perfect for Leisure attraction customers who want to purchase their tickets online and prevent queuing.
A challenge for Leisure businesses post-Covid is re-building the retail experience through online booking systems. In this article, we share 3 ways to increase your online sales:
1.Have a solid E-Commerce website
E-Commerce sales will continue to climb as customers wary of Covid-19 turn to the web to make purchases rather than shop in-store. Your website needs to have a great customer experience, as well as an easy-to-use navigation.
With FuseMetrix booking system, we ensure that the customer journey is straight forward and products are displayed clearly, ready for customers to purchase straight away. By having a solid E-Commerce website, it is likely you will convert more online visitors.
The data collected from online transactions can also help with future sales, as you can use this for e-mail marketing communication.
2.Add Memberships as a product
For some companies, memberships can help create a customer community hub, as it helps you to create meaningful relationships. If the customer becomes a member of your company, it is unlikely they will want to go anywhere else as they hold a membership with your business. By giving members exclusive discounts they are likely to purchase from your business amongst competitors.
The data you hold for members can be segmented and you can send out more targeted marketing messages.
Drive traffic to your E-Commerce website through collating customer data and sending out email communications with FuseMetrix built-in ResponseMail. This feature gives your business the capability to create email lists, build email templates and distribute emails in real time or schedule for a later date. Check the stats and monitor what emails are working for your business and how many click-through’s you’ve had too…
Now is the time to level up with your online selling.
( See our other blog post on Marketing your business with FuseMetrix here: https://www.fusemetrix.com/news/leisure/article/marketing-your-business-through-fusemetrix/47