Points to consider for when the leisure industry reopens
Leisure Attractions have been patiently waiting for their businesses to reopen and as an IT & SaaS provider to this industry, FuseMetrix understand the pressure that Leisure companies are currently experiencing, which is why we have put a list of points to consider when reopening for smooth operations, maximum business efficiency and increased revenue.
1.Encourage Repeat Business
Your business has been shut for a long time and as soon as you get the go ahead from the government, you will want to make sure that every single person who visits you will return shortly after their first visit. It is in your best interest to encourage repeat business and you can do this through offering your customers a membership.
Memberships & Annual Passes will give your customers access to many benefits and provide them with value, which helps your customers save money and helps your business generate more cash flow.
2.Boost Online Sales
If your business is not yet taking bookings online, now is definitely the time to do so. Another great addition to your online booking system is by having gift vouchers available.
Gift Vouchers give your business a secondary revenue stream and encourage your existing customers to purchase a voucher for a potential new customer.
3.Control the number of customers attending
With new Covid safety measures in place, capacity managed environments are vital within the Leisure industry. The FuseMetrix system helps your business achieve this through updating your booking system and offering:
- A limit on the number of tickets available to purchase.
- Control the duration of each tickets booking.
- Change of Opening Hours if necessary.
- Complete visibility on the number of tickets booked.
4.Offer Peak and off-peak prices
Including peak and off-peak prices is great for price driven customers who have the option to come earlier for a cheaper price. These different price brackets attract a wider audience and can encourage bookings in your quiet period.
5.Plan Marketing communications
With lots of new changes and implementations, it may be difficult to think about your Marketing communications as well as carry out the activity across different platforms.
With the FuseMetrix fully integrated system on one platform, you can schedule your email marketing campaigns in advance and know that your Marketing is looked after, so you can focus on the operations and ensure that you get the reopening and relaunch off to a great start!
To take a look around our system and see how it can be a gamechanger for your business, please Contact Us on 01908 915905