FuseMetrix Announces Strategic Growth Investment

We’re excited to announce that FuseMetrix has received strategic growth investment from Azlin Software, a vertical software platform that acquires and grows mission-driven B2B software companies over the long term.

This partnership further strengthens our commitment to providing leisure operators across the UK and internationally with the industry's most comprehensive, innovative, and trusted software to manage their daily operations.

Building for the Realities of Today’s Leisure Operators

Leisure operators are navigating a challenging environment with both operational costs and guest expectations rising. Yet they are often distracted from their primary goal of delivering the very best guest experience as they wrestle with disjointed systems that require manual workarounds.

Our cloud-based platform brings together online booking, ePOS, finance, CRM, HR and more into a single, unified system that is accessible securely through any browser anywhere, so operators spend less time managing disconnected tools and more time focused on their guests.

Innovating for the Future

With Azlin Software’s strategic backing, we are better positioned than ever to build on our two-decade foundation. We will use this investment to strengthen our operations, grow our team to meet rising customer demand, and deliver new features that keep our platform at the forefront of the industry.

Importantly, our core leadership remains unchanged. Darren Darkins and Callum Knight will continue as CEO and Sales Director, while our founder, Matthew Ballinger, remains Chairman.

"We are delighted to partner with Azlin Software to accelerate our growth," said Matthew Ballinger, Chairman at FuseMetrix. “Since founding FuseMetrix over two decades ago, we have taken great pride in delivering a high-quality product backed by dependable, personal service. Azlin Software’s long-term investing approach gives our customers real confidence in the enduring strength of FuseMetrix."

Darren Darkins, FuseMetrix CEO added: “We are excited to partner with Azlin Software given their expertise in vertical software and their clear alignment with our mission: to build the most innovative, trusted software platform for leisure businesses setting the industry standard. The future of the leisure and attractions sector is exciting, and this partnership allows us to enhance our product and expand the community of operators we support.”

Deepening our Footprint in Leisure and Attractions

This investment will accelerate our growth within the leisure and attractions sector, where FuseMetrix already powers some of the UK's most recognisable businesses, including Go Ape, Zip World, and Twycross Zoo. Our platform is built to support the full breadth of the sector, from farm attractions and family entertainment centres to zoos and museums. Last year, FuseMetrix processed over 20 million online bookings on behalf of operators.

Building on that momentum, we’ll be accelerating key areas of product development. Our roadmap includes more support for self-service journeys, more functionality for food and beverage and retail management, advanced dynamic pricing capabilities, intelligent capacity-based opening controls, and AI-assisted insights within reporting and operational tools. Together, these developments will help operators drive revenue, streamline operations, and continue delivering exceptional experiences for their visitors.

Doug Garden, Finance Director at Go Ape, commented: “The team at FuseMetrix have been strong partners since we moved to their platform. With the new investment and continued strategic focus on the leisure sector, we’re excited to see how they continue to evolve the platform for the benefit of both existing customers and future operators.”

Annalise Dragic, Co-CEO of Azlin Software, added: “Leisure and attraction businesses deserve better software and FuseMetrix is delivering it. Their product addresses a broader range of needs than any other solution in the market, offering a truly integrated ‘all-in-one’ platform. Beyond just the product, this is a team that genuinely cares about their customers and treats their own people right. The combination of an excellent product, a mission-driven culture, and the opportunity for growth is exactly what we look for. We're thrilled to be a values-aligned long-term partner in their future growth.”

Looking Ahead

This investment is a vote of confidence in what we’ve achieved to date and also a commitment to continue building FuseMetrix for decades to come. For existing customers, it means a stronger partner invested in their long-term success. For operators who have yet to make the switch, it’s an opportunity to join a growing community powered by purpose-built software, hands-on service, and a shared vision to make exceptional leisure experiences effortless.

Read more on www.blooloop.com.

To learn more about FuseMetrix and how our platform can support your business, visit www.fusemetrix.com or get in touch with our team directly at +44 1908 915 905.

About FuseMetrix

FuseMetrix is a leisure management software provider headquartered in Milton Keynes, UK. Since 2002, FuseMetrix has empowered businesses to streamline their operations and enable better customer experiences. Its comprehensive cloud-based solution integrates online bookings, ePOS, finance, CRM, and HR into a single platform. For more information, visit www.fusemetrix.com.

About Azlin Software

Azlin Software is a vertical software platform that acquires and grows mission-driven B2B software companies over the long term. The focus is on growing enduring B2B software businesses that ultimately provide better services and care to families. Its unique approach combines strategic capital with a collaborative community of like-minded businesses, leveraging operational support to foster technical innovation and high-trust cultures. Azlin Software supports companies through dedicated teams in the US and UK and a global network of software experts. For more information, visit www.azlinsoftware.com.

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