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How can A/B Testing take your Marketing to the Next Level?

What is A/B Testing?
A/B testing is a powerful technique used in marketing and product development to compare two versions of a marketing asset, and determine which version performs better in terms of achieving the desired outcome, such as clicks, conversions, or engagement.
Why use A/B Testing? 
Some of the key reasons why a business would want to implement A/B testing into their email marketing include:
1.     Improving conversion rates: A/B testing can help businesses optimise their marketing campaigns by testing different versions of an email, and identifying which version performs better in terms of conversion rates. By improving conversion rates, businesses can increase their ROI and revenue. 
2.     Identifying user preferences: A/B testing allows businesses to test different variations of their marketing assets to understand what resonates best with their target audience. By identifying user preferences, businesses can tailor their marketing messages to their audience, leading to higher engagement and customer loyalty. 
3.     Reducing risk: A/B testing can help businesses reduce the risk of launching a new marketing campaign or product by testing different variations before investing significant resources. By identifying the best performing version, businesses can minimise the risk of launching an ineffective campaign.
4.     Continuous improvement: A/B testing allows businesses to continuously improve their marketing campaigns by testing different variations and making data-driven decisions based on the results. This helps businesses stay ahead of the competition and meet the evolving needs of their customers. 
How can FuseMetrix help businesses implement the technique?
Using the FuseMetrix Marketing Hub, businesses are able to send different versions of the same email to test their effectiveness. This can be found when sending a ‘bulk email’. The first template added becomes the ‘primary’ email, and any subsequent, additional templates added become the B, C, D etc. versions. The FuseMetrix Marketing Hub also provides the option to send each template to a varying percentage of an audience, ensuring that businesses have the flexibility to experiment and find out what works best for their audience with minimal risk.

Marketing Hub also provides the ability to send each version from a different email address and to use a different subject line per version. By doing this, businesses are able to see what their audience respond to best. Decisions made from the very second the email arrives in their inbox are all determined by these two key details, so having the opportunity to see exactly what is grabbing their attention, sets businesses up for successful marketing. 

Overall, A/B testing really is an essential tool for businesses looking to optimise their marketing campaigns, increase conversion rates, and make data-driven decisions to continuously improve their marketing content – FuseMetrix can facilitate this.


Get in touch now to take your marketing to the next level with the FuseMetrix Business Management System.