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Promotional Ideas for your Leisure Business

Promotional Ideas for Leisure Businesses with FuseMetrix

FuseMetrix Marketing Hub helps you communicate with new and existing customers, maintain customer relationships and increase the volume of sales. 
 
One of the functions within the Marketing Hub is the ‘Promotions’ Feature, which gives you the ability to offer your customer discounts and offers on products listed on your website. 
 
This is particularly useful when planning seasonal campaigns and promotions to push certain activities. Your customers can get a variety of offers such as; % or amount Off, X for Y and buy one get one free promotion, even meal deals and custom offers etc which can be attractive to potential new customers.  We can control very specifically when and who can benefit from the offer, specific member types, off peak, Saturday AM only etc..
 
The system can show you how effective your promotions are from analysing the click-through rates to the website, engagement on your web pages and the transactions completed. The promotions and reporting elements can help drive your business forward as you can see what marketing is effective and generating your business a return.
 
As Leisure businesses reopen, we want to guide you in the best way possible for a successful and sustainable business growth, that’s why we’ve put these ideas together for promotions in your business. Particularly if you are trying to attract new customers.
 

1. Creative Thinking

 
Before you go ahead and implement any discounts or offers, determine the revenue that you need to generate when reopening and ensure that the promotions you launch will help you achieve this. Too often businesses provide money off coupons, with no real value to their business. By understanding the goal to your promotions and the quantity in which you need to sell, this will help you map out your other Marketing Plans, on how you can increase sales volume, sell faster, cultivate loyal customers, and drown out competitor advertising. Coupons can encourage consumers to make a repeat purchase.
 
The FuseMetrix promotions can help you get creative and track progress with the live reporting feature.
 

2. Attract Grown-Ups 

 
When implementing a promotion, think about who your target audience is. Although Leisure Attractions like Family Entertainment Centres are typically aimed at young children, the wording within your advertisement and the type of promotion you offer, needs to be kind to the grown-ups! 
 
An offer to benefit both the children and the adults will be advantageous. For example, get a free hot drink with every two tickets purchased or buy an adult lunch and get the children’s half price are promotions that may attract parents and can be managed within FuseMetrix. 
 
Ultimately the offers you run are dependent on what you are trying to achieve with your end goal and sales figures. FuseMetrix can show you the previous sales history as well as past promotions you have done that performed well.
 

3. Upsell Food & Drink 

 
Some promotions can effectively encourage your customers to upgrade their original choice. A promotion like ‘10% off food and drink’ when you purchase tickets will encourage customers to then consider their food and drink options and hopefully add this option on to their online booking. 
 
The FuseMetrix F&B Hub enables customers to order food and drink online, and with a promotional code or percentage off, it’s straightforward for customers to take advantage of this promotion. 
 
The F&B Hub is accessible via the customers phone or tablets around the venue, so the customer can take their time browsing the menu and are likely to add more items to their purchase. Therefore, a simple promotion like ‘10% off food and drink when you purchase a ticket’, could potentially drive customers to the menu even if they were not considering paying for food and drink. 
 
 

4. Celebrate Birthdays 

 
FuseMetrix is a centralised database which contains all the data to your previous customers, including their birthday! Utilise this information and email targeted communications with a customised discount code, which enables them to redeem money off certain products on your website. 
 
Birthday Promotions is a great way to entice existing customers and reward them for their loyalty with your business. 
 
 

5. Offer Early Bird Discounts

 
We all love discounts. A sure way of obtaining potential customers is to get their data by providing exclusive ‘early bird’ offers. Set a clear deadline for the early bird pricing or only put a limited number of tickets on offer to create a solid buzz around your event, while tempting attendees with a discount they can’t refuse.

These are just a few Promotional ideas, however if you need further clarity on the promotional feature within FuseMetrix and ways in which it can benefit your business model, please do call us on
+44 1908 915905 



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